Surf, Shop
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Following the lead of NBA guard Stephon Marbury, whose $15 Starbury basketball shoe is sold through budget retailer Steve & Barry’s, Laird Hamilton hits S&B shelves in May with his surf line, Wonderwall. The collection will feature some 250 graphic T-shirts, polos, pants, and boardshorts—all for less than $15. “The opportunity for people to get good clothes at a fair price is something I can stand by and feel proud of,” says Hamilton.