Slater says his new clothing brand will focus on making a positive impact and being aware of where products are coming from.
Slater says his new clothing brand will focus on making a positive impact and being aware of where products are coming from.

Kelly Slater Announces New Clothing Brand

Will launch in 2015, focus on sustainability

Slater says his new clothing brand will focus on making a positive impact and being aware of where products are coming from.
Chris Cohen

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

Surfing champion Kelly Slater announced his new clothing brand, Outerknown, on Instagram earlier this week. The brand will launch in fall 2015.

Outerknown will be part of Kering, a large apparel corporation that owns surf brands Volcom and Electric, as well as Puma and fashion houses like Gucci and Stella McCartney.  Slater had been affiliated with Quiksilver, his primary sponsor, for the past 23 years.

The design team at Outerknown will be headed up by John Moore, recently named one of GQ’s best new menswear designers in America for his surf-inspired lifestyle line at M.Nii. Slater and Moore collaborated on Quiksilver’s now-shuttered VSTR brand. According to Women’s Wear Daily, Slater said the brand would explore the relationship between style, sustainability, and travel.

Filed to:

Read this next

The Working Person’s Guide to Thru-Hiking

Ask a Thru-Hiker: What’s the Best Job if I Want to Hike More?

By:

Tahoe Locals Are Not Stoked on a Proposed Members-Only Ski Resort

By:

Does Hypermobility Make You More Prone to Sports Injuries?

By:
sms