Outside Business Journal

Talking Diversity with Latino Outdoors Founder José González

What can the outdoor industry do to better engage communities of color?

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Writer James Edward Mills of The Joy Trip Project sat down with Latino Outdoors founder José González at Outdoor Retailer Snow Show to explore this question. They talk about the state of diversity and inclusivity in the outdoors, why exposure is not the right way to pay ambassadors of color, and the goal of González’s organization.