The Economic Impact of Outdoor Adventure
Adventure assets have made millions in these five towns
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What kind of return on investment can a town expect from its outdoor investments? We crunched the numbers to find out.
Boone, North Carolina
Asset: Pump track
Name: Rocky Knob Mountain Bike Park
Economic impact: $2.7 million in 2013
Ouray, Colorado
Asset: Man-made ice-climbing routes
Name: Ouray Ice Park
Economic impact: $3 million in the 2016–17 season
Red River Gorge, Kentucky
Asset: Natural sandstone cliffs
Name: Daniel Boone National Forest
Economic impact: $3.8 million in 2015
Oklahoma City
Asset: Whitewater park and adventure complex
Name: Riversport Rapids
Economic impact: $5.5 million on average per year
Leadville, Colorado
Asset: Mountain-bike race and ultramarathon
Name: Leadville Race Series
Economic impact: $15 million in 2012